Her Story

Salma is a Startup Mentor, Founder, Investor & an expert in the area of sales, marketing, execution, team building and strategic business development. She has under various labels worked with thousands of business / startup leaders and is well connected and known in the startup ecosystem as the go-getter. Someone who would ensure you get results.

Salma’s own story is quite inspiring. She has been an entrepreneur her entire life and has dabbled in many businesses in the past 3 decades. She brings this experience to bear to help startups across India. She has also written a book about this journey and made her debut as an author.

In her 3 decades of business experience, she has worked with SMEs, MSMEs, MNCs and now is focussed with early stage & in-market stage startups. She comes in as your strategic mentor and takes the initiative forward.

Startup Squares was created to bring execution support with a focus on outcomes and results for the founders she works with founders, as their primary mentor. Startup Squares is one of the very few platforms that gets involved in an inclusive manner with its incubated / accelerated startups ensuring a close strategic involvement that brings about business growth through sales, market acquisition and investment deal flows & focussed on outcomes and execution support.

On the personal front, she works towards her better version through each passing day. Her life experiences makes her better at what she does with her clients and most important is with herself. She does not shy away from sharing her failures and learning from them. She is a strong headed, health conscious & independent woman.